You will never guess which shampoos hold color the best!

Ever wonder which shampoo actually holds color the best? 

At The Summit there was basically a science experiment to test colored swatches on 30 different shampoos. The results were compared to the Pureology swatch. 

It was interesting as well to find out that sulfates in shampoos doesn't affect the amount of color fadeage.

The top 5 shampoos that held color better than Pureology:

1. Back to Basics
2. Farouk Chi
3. Aquage
4. Redken
5. Joico

5 shampoos similar to Pureology:

1. Enjoy
2. Kenra
3. Palmolive Soap (WHAT?!?!?!?! Yup, dishsoap :'()
4. KMS
5. Goldwell

Shampoos that are worse than Pureology (or just icky in general for color):

1. Paul Mitchell
2. Shwarzkopf
3. Kerastase
4. Biolage
5. Herbal Essences
6. Dove
7. Pravanna
8. Aveda
9. Mastey
10. Dawn Soap

Keep this in mind when you get your hair colored and are buying shampoos!!!